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Business Blueprint for Training Modules:
- Module 01: Marketing Research
- Module 02: Feasibility Study
- Module 03: Business Plan
- Module 04: Strategic Marketing (Segmentation, Targeting and Positioning)
- Module 05: Marketing Audit
- Module 06: Creating Effective Marketing Plan
- Module 07: Creative Promotion Strategy and Key Performance Indicators
- Module 08: Forecasting and Marketing Budget
- Module 09: Measuring Employee and Customer Satisfaction
- Module 10: Customer Loyalty and Action Plan
- Module 11: Measuring Marketing Program Effectiveness
- Module 12: Measuring Promotion Program Effectiveness
- Module 13: Brand Development
- Module 14: SWOT Analysis & Balanced Scorecard Implementation
- Module 15: Performance Evaluation and Annual Action Programmes
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